The Gugler Lithographic Company collection.

ArchivalResource

Gugler Lithographic Company. The Gugler Lithographic Company collection.

The Gugler Lithographic Company collection.

http://www.worldcat.org/oclc/777245650

Collection consists of 55 catalogs (46x36x13 cm.) dated 1891-1944, 6 small scrapbooks, paper samples and glossy black and white photographs. The catalogs include full-color paper labels for canned foods, beverages, hangers, business letterhead, indoor signs, catalog covers, folders, wrappers, fine embossed work, posters and outdoor advertising. The scrapbooks include ephemera, colored cut-outs and colored retail postcards; no dates or description given. Photographs of advertising arranged by themes: foods, automotive, appliances, liquor.

90 c.f.

Milwaukee Public Library, Milwaukee County Federated Library System